Published in «Russian Journal of Retail Management»1 / 2017
DOI: 10.18334/tezh.4.1.37542

Trade policy of organizations in the circulation sphere

Nikolaeva Mariya Andreevna, Russia

Durova Alyona Nikolaevna, Russia

Торговая политика организаций в сфере обращения - View in Russian

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Abstract:
The article examines goals, tasks and structural elements of a trade policy. We also give the authors' definition of terms “trade policy“, “procurement policy“, “technology policy“, “service policy.“ We studied in detail goals, tasks and main trends in technology policy and service policy and we justified the choice of these spheres. We foresaw possible risks from the choice of specific trends and measures to prevent them.

Keywords:

intentions and abilities of organization, main trends and choice justification, procurement policy, risk management, service policy, technology policy, trade policy

JEL-Classification: L21, L81, M31

Citation:
Nikolaeva M.A., Durova A.N. (2017). Trade policy of organizations in the circulation sphere [Torgovaya politika organizatsiy v sfere obrascheniya]. Russian Journal of Retail Management, 4(1). (in Russian). – doi: 10.18334/tezh.4.1.37542.


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