Published in «Russian Journal of Retail Management»1 / 2017
DOI: 10.18334/tezh.4.1.37680

Trends in the Russian men's and women's clothing market

Gafarova Diana Alekseevna, Russia

Тенденции российского рынка мужской и женской одежды - View in Russian

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Abstract:
We describe the situation in the Russian clothing market in 2015-2016. We give the description of trends in the men's and women’s clothing market. We describe the characteristics of consumer behavior of men and women in the clothing market, trends in changes in consumer behavior of clothing buyers during the income reduction. We give recommendations for regional trade organizations that work with men's and women's assortment of clothing on building marketing policy under the conditions of market decline and changes in consumer behavior.

Keywords:

clothing market, rational consumer behavior, retailer
Citation:
Gafarova D.A. (2017). Trends in the Russian men's and women's clothing market [Tendentsii rossiyskogo rynka muzhskoy i zhenskoy odezhdy]. Russian Journal of Retail Management, 4(1). (in Russian). – doi: 10.18334/tezh.4.1.37680.


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