Published in «Russian Journal of Retail Management»2 / 2017
DOI: 10.18334/tezh.4.2.38246

Iterative calculation of the optimal price menu

Erikhov Mikhail Maksovich, Russia

Итеративный расчет оптимального ценового меню - View in Russian

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Abstract:
The article considers the issue of optimization of the price menu during the application of technologies of price discrimination. Assuming that the typical demand curve remains unchanged, we suggest an iterative procedure for calculating the optimal price menu, that allows a graphic-analytical interpretation. On the basis of the algorithms, it is possible to generate a spectrum of ways to organize dynamic pricing in many areas of practical business.

Keywords:

demand curve, graphic - analytical algorithm, Optimization of the price menu, price discrimination, price segment, quasi-optimal working point, self-segmentation of the market

JEL-Classification: C31, C32

Citation:
Erikhov M.M. (2017). Iterative calculation of the optimal price menu [Iterativnyy raschet optimalnogo tsenovogo menyu]. Russian Journal of Retail Management, 4(2). (in Russian). – doi: 10.18334/tezh.4.2.38246.


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