Published in «Russian Journal of Retail Management»2 / 2017
DOI: 10.18334/tezh.4.2.38247

Problems of e-commerce development in Nigeria

Tsygankova Vera Nikolaevna, Volgograd State Technical University, Russia

Samuel Dzhoy , Volgograd State Technical University, Russia

Проблемы развития электронной коммерции в Нигерии - View in Russian

 Download PDF | Downoads: 79

Abstract:
The article considers the issues of e-commerce development in Nigeria. We analyze the parameters of electronic readiness, determining the state of the market of electronic goods and services. We identify the main problems and factors that have a negative impact on it. The research allows to speak about the high potential of e-commerce in Nigeria. In order to realize it the authors suggest a number of directions, including those connected with the increase of guarantees, the development of partner marketing, etc.

Keywords:

Electronic commerce(E- commerce), Nigeria, the Internet

JEL-Classification: L81, O55

Citation:
Tsygankova V.N., Samuel Dzhoy (2017). Problems of e-commerce development in Nigeria [Problemy razvitiya elektronnoy kommertsii v Nigerii]. Russian Journal of Retail Management, 4(2). (in Russian). – doi: 10.18334/tezh.4.2.38247.


References (transliterated):
Adalikwu Chris (2012). Challenges and opportunities in the implementation of electronic commerce The case of Nigeria. African Journal of Business Management. (6(46)). 11495-11503.
Building a Reputable Online Store in Nigeria – ChallengesCopyright Nigeria Technology Guide. Retrieved from Https://www.naijatechguide.com/2012/10/building-reputable-online-store-in.html
Chukwuemeka Fred Agbata Jnr Prospects and challenges of e-Commerce in NigeriaPunchng. Retrieved from http://punchng.com/prospects-and-challenges-of-e-commerce-in-nigeria/
Coker Olumuyiwa JiJI.Ng Is A Free Nigerian Online Classifieds WebsiteTechcabal. Retrieved from http://techcabal.com/2015/03/24/jiji-ng-is-a-free-nigerian-online-classified-website /
Edom Stan (2016). Top 6 Reasons Nigerian E-Commerce Businesses Are Losing Money Star.
Kiselev Yu.N. (2001). Elektronnaya kommertsiya [E-commerce] M.: izd-vo “DiaSoft”. (in Russian).
Martins Olusegun The Challenges of E-Commerce Businesses in NigeriaLinkedin. Retrieved from https://www.linkedin.com/pulse/challenges-e-commerce-businesses-nigeria-stanislaus-olusegun-martins
Uzoka Faith-Michael Emeka, Shemi Alice P, Seleka Geoffrey G. (2008). Behavioural influences on e-commerce adoption in a developing country context Electronic Journal of Information Systems in Developing Countries. 31 (4). 1-15.