Published in «Russian Journal of Retail Management»2 / 2017
DOI: 10.18334/tezh.4.2.38247

Problems of e-commerce development in Nigeria

Tsygankova Vera Nikolaevna, Volgograd State Technical University, Russia

Samuel Dzhoy , Volgograd State Technical University, Russia

Проблемы развития электронной коммерции в Нигерии - View in Russian

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The article considers the issues of e-commerce development in Nigeria. We analyze the parameters of electronic readiness, determining the state of the market of electronic goods and services. We identify the main problems and factors that have a negative impact on it. The research allows to speak about the high potential of e-commerce in Nigeria. In order to realize it the authors suggest a number of directions, including those connected with the increase of guarantees, the development of partner marketing, etc.


Electronic commerce(E- commerce), Nigeria, the Internet

JEL-Classification: L81, O55

Tsygankova V.N., Samuel Dzhoy (2017). Problems of e-commerce development in Nigeria [Problemy razvitiya elektronnoy kommertsii v Nigerii]. Russian Journal of Retail Management, 4(2). (in Russian). – doi: 10.18334/tezh.4.2.38247.

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