Published in «Russian Journal of Retail Management»2 / 2017
DOI: 10.18334/tezh.4.2.38306

Assortment policy at service companies

Zakharchenko Ekaterina Vladimirovna, Tver State Technical University, Russia

Ассортиментная политика на сервисных предприятиях - View in Russian

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Abstract:
Modern enterprise needs the constant optimization of the renewal process of goods and services. Organizations use an assortment policy to increase the competitiveness and commercial efficiency. This article reveals the basic concepts of assortment policy and indicators taken into account during the analysis. We study its role at service organizations. We consider the main objective of the assortment policy, the tasks it solves and its functions. This article is a summary of the systematized characteristics and conclusions made on the basis of different sources. This article can be useful for managers of service enterprises and sales managers.

Keywords:

assortment policy; objective of assortment policy; assortment policy tasks; directions of assortment policy

JEL-Classification: L53, L80

Citation:
Zakharchenko E.V. (2017). Assortment policy at service companies [Assortimentnaya politika na servisnyh predpriyatiyakh]. Russian Journal of Retail Management, 4(2). (in Russian). – doi: 10.18334/tezh.4.2.38306.


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