Published in «Russian Journal of Retail Management»3 / 2017
DOI: 10.18334/tezh.4.3.38330

Falsification of retail services

Nikolaeva Mariya Andreevna, The Russian Presidential Academy of National Economy and Public Administration, Russia

Kalugina Svetlana Afanasevna, Plekhanov Russian University of Economics, Russia

Фальсификация услуг розничной торговли - View in Russian

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Abstract:
The article considers the classification of retail services and the types of falsification. We found out that assortment falsification is the most prevalent in the main retail service (sale of goods, aquametric falsification). It touches not only the quality of trade goods, but also the quality of commercial services. We justify the usefulness of the term “anti-marketing“ for falsifying retail services using the means, methods and techniques of marketing. We show the incidence of different types of services’ falsification.

Keywords:

classification of services, retail services, risks, trade goods, types of falsification of services

JEL-Classification: L81, L89

Citation:
Nikolaeva M.A., Klugina S.A. (2017). Falsification of retail services [Falsifikatsiya uslug roznichnoy torgovli]. Russian Journal of Retail Management, 4(3). (in Russian). – doi: 10.18334/tezh.4.3.38330.


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