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Abstract:The article considers some aspects of work of economic entities of retail trade and the possibility of implementing technological solutions that allow to exist and develop in adverse economic conditions. The implementation of omnichannel approach involves the integration of all channels of interaction with the consumer in a unified system. Such practice is quite widely in demand by various organizations. Remote trade, especially through the Internet, is also of interest to the final consumer. There are restrictions for the implementation of the model of omnichannel, conditioned by the norms of the current legislation in the sphere of sale and circulation of pharmaceutical products. In the light of the expected lift of the ban on the use of remote ways of selling medications, the principles of omnichannel will become more and more popular in the activities of retail organizations.
Keywords:omnichinality, pharmaceutical legislation, retail trade, sale of pharmaceuticals
JEL-Classification: F10, I11, L81
References (transliterated):Zvereva A.O., Ivanov G.G. (2010). Mekhanizmy razvitiya torgovyh organizatsiy v neblagopriyatnyh ekonomicheskikh usloviyakh [Mechanisms for the development of trade organizations in adverse economic conditions] Moscow: Izd-vo «Sputnik plyus». (in Russian).
Zvereva A.O., Leonova Yu.G. (2016). Omnikanalnye prodazhi v roznichnoy torgovle [Omni-channel sales in retail trade]. Journal of Economy and Entrepreneurship. (6(71)). 324-327. (in Russian).
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