Published in «Russian Journal of Retail Management»3 / 2017
DOI: 10.18334/tezh.4.3.38447

Issues of studying purchasing behavior in the context of innovation in retail

Deputatova Elena Yurevna, Plekhanov Russian University of Economics, Russia

Вопросы изучения покупательского поведения в контексте инноваций в ритейле - View in Russian

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Abstract:
Trade acts as a bastion of market economy. However, the fact that buyers become more demanding and exacting not only to the quality of goods, but also to service, motivates the management of trade organizations to develop and implement new forms and methods of service and modern technologies. Being one of the market economy sectors, retail trade today is not just a service for sale of goods, but the whole art of their presentation with the appropriate cultural, value and educational components for the buyer. The largest operators of the consumer goods sector continue active development of retail chains. Innovations determine the important role in their successful existence. Their implementation allows traders to compete for consumers and long-term existence in the market.

Keywords:

innovations in trade, purchasing behavior, retail trade, trade services

JEL-Classification: L81, O31

Citation:
Deputatova E.Yu. (2017). Issues of studying purchasing behavior in the context of innovation in retail [Voprosy izucheniya pokupatelskogo povedeniya v kontekste innovatsiy v riteyle]. Russian Journal of Retail Management, 4(3). (in Russian). – doi: 10.18334/tezh.4.3.38447.


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