Abstract:The article considers practical experience of application of PEST and SWOT analyzes on the basis of the example of the enterprise within the decision-making process related to re-structuring as a crisis prevention tool. The article contains practical analysis of both internal and external environment of the enterprise.
Keywords:internal and external environment, PEST-analysis, restructuring, swot-analysis
JEL-Classification: G34, H12
References (transliterated):Podgornov V.V. (2012). SWOT-analiz kak instrument upravleniya integrirovannoy ekonomicheskoy sistemoy [SWOT-analysis as a management tool of an integrated economic system]. The Bulletin of the Adyghe State University, Series \. (4(111)). 309-314. (in Russian).
Poliit-Zanizdra T.A. (2016). Restrukturizatsiya kak vazhneyshee napravlenie po ozdorovleniyu kompanii v period krizisa [Restructuring as the most important direction for the company's recovery in times of crisis]. The young scientist. (5). 387-389. (in Russian).
Rz-vesse. Retrieved December 04, 2017, from http://rz-vessel.ru/o-kompanii.html