Download PDF | Downoads: 40
Abstract:In this article, using the method of binary logistic regression, authors identified the main characteristics of the Russian gastrotourism. Gastronomic tourism is a new fashionable trend, dynamically developing all over the world, including in the territory of the Russian Federation. However, in order to create a competitive offer in this market, it is necessary to determine the characteristics of the potential audience. The definition of the main demographic and psychographic characteristics of Russian gastroturists will contribute to the creation of a competitive tourist product in the Russian market, as well as the development of domestic tourism in the country, which is extremely important in the current political and economic situation. In addition, the paper conducted a correlation analysis of different types of tourism, which is also important for the development of the tourism industry in Russia.
Keywords:binary logistic regression, characteristics of the Russian gastrotourism, correlation analysis, gastronomic tourism, regression analysis, tourism
JEL-Classification: C15, C20, L83
References (transliterated):Feray Irigüler, Mehmet Emre Güler (2017). Tourist Guides’ Perceptions on Gastronomic Tourism in Turkey Journal of Tourism and Gastronomy Studies. (5(1)). 3-19.
Georgică Gheorghe, Petronela Tudorache, Puiu Nistoreanu (2014). Gastronomic tourism, a new trend for contemporary tourism? Cactus Tourism Journal. (9(1)). 12-21.
Helena A. Williams, Robert L. Williams Jr., Maktoba Omar (2014). Gastro-tourism as destination branding in emerging markets Leisure and Tourism Marketing. (4(1)). 1-18.
Kotler F., Bouen Dzh., Meykenz Dzh. (2013). Marketing. Gostepriimstvo. Turizm [Marketing. Hospitality. Tourism] M.: YuNITI-DANA. (in Russian).
Lebedeva S.A. (2017). Sovremennaya klassifikatsiya turistskikh segmentov [Modern classification of tourist segments]. The young scientist. (12). 323-326. (in Russian).
Marius Boita, Andrei Anghelina, Boby Costi (2014). Gastronomic tourism management revitalizer factor of the tourism offer Annals of the “Constantin Brancusi” University of Targu Jiu, Economy Series. 398-401.
Neresh K. Malkhotra (2016). Marketingovye issledovaniya [Marketing research] M.: OOO «I.D. Vilyams». (in Russian).
Robert I. Kabakov (2014). R v deystvii. Analiz i vizualizatsiya dannyh na yazyke R [R in action. Data analysis and visualization in R language] M.: DMK Press. (in Russian).
Stanley C. (2001). Why destination areas rise and fall in popularity Cornell Hotel and Restaurant Administration Quarterly. 42 (3). 13-24. doi: 10.1177/0010880401423001.
Logisticheskaya regressiya i ROC-analiz – matematicheskiy apparatSayt Tekhnologiy analiza dannyh. (in Russian). Retrieved June 04, 2018, from https://basegroup.ru/community/articles/logistic
Ofitsialnyy sayt Vsemirnoy assotsiatsii gastronomicheskogo turizma. Retrieved June 04, 2018, from https://www.worldfoodtravel.org/cpages/home
Ofitsialnyy sayt Tsentra polevyh issledovaniy Barselony. Retrieved June 04, 2018, from https://geographyfieldwork.com/FoodTourism.htm