Published in «Russian Journal of Entrepreneurship»12 / 2018
DOI: 10.18334/rp.19.12.39643

Marketing research of the market with the application of forecasting methods

Sharapova Valentina Mikhaylovna, The Ural State University of Economics (USUE), Russia

Sharapova Natalya Vladimirovna, The Ural State University of Economics (USUE), Russia

Маркетинговые исследования рынка с применением методов прогнозирования - View in Russian

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Abstract:
Forecasting and finding marketing strategies and activities to identify trends in both the market and enterprise development, finding ways to support its economic development, is a necessity, since the factors of external and internal environment are constantly changing. The ability of enterprise managers to predict the market is the basis for the successful development of the company and its operation in modern, constantly changing conditions. The constant growth of competition at the present time requires the company to meet the growing demands of customers not only in terms of the quality of the products offered. There is a need to take into account the individual needs of consumers.

Keywords:

environmental factors, forecasting, forecasting methods, market, marketing

JEL-Classification: M30, M31, M39

Citation:
Sharapova V.M., Sharapova N.V. (2018). Marketing research of the market with the application of forecasting methods [Marketingovye issledovaniya rynka s primeneniem metodov prognozirovaniya]. Russian Journal of Entrepreneurship, 19(12). (in Russian). – doi: 10.18334/rp.19.12.39643.


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