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Abstract:In the context of the knowledge economy, creativity is defined in several ways, and creative products are as diverse as the concept of creativity. Consumption and demand for creative products are characterized by deep uncertainty. Thus, creative management focuses its attention on theories of creative processes and their application at individual, group, organizational and cultural levels. Another important aspect in the framework of the knowledge economy is intersectoral and interdisciplinary interaction within the innovation process. It includes formal and informal frameworks that unite organizations in various sectors and technological institutes around common goals and objectives. This structure facilitates the combination of competences, knowledge and integration skills that are necessary to create complex technologies and products on the market.
Keywords:creative management, creative products, creativity, innovation, knowledge economy
JEL-Classification: O31, O32, O33
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Creating innovation. Creative techniques from Netflix, Amazon and Google] M.: Eksmo. (in Russian).
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