Download PDF | Downoads: 47
Abstract:It is shown that the results and effects obtained by organizations in the implementation of activities depend on the goals. The approaches to goal setting are considered. The stages of development of society and organizations are characterized: changes in organizational structures, values and goals of activity in accordance with the spiral dynamics and methodology. It is determined that the growth, which was a traditional indicator of the success of the campaigns of the twentieth century, can no longer be the main goal and key result. Entrepreneurs are indicators of social change, their attention is increasingly focused on the long-term consequences of activities in accordance with the paradigm of sustainable development. The color characteristics of the organization affect the results obtained and how to manage the processes of their achievement.
Keywords:activity approach, activity goals, color characteristics of the organization, corporate social responsibility, spiral dynamics, sustainable development
JEL-Classification: M10, M11, M21
References (transliterated):Bek D., Kovan K. (2010). Spiralnaya dinamika. Upravlyaya tsennostyami, liderstvom i izmeneniyami v XXI veke» [Spiral dynamics. Managing values, leadership and change in the twenty-first century] M.: Otkrytyy Mir, BestBusinessBooks. (in Russian).
Druker P.F. (1992). Upravlenie, natselennoe na rezultaty [Results-based management] M.: Progress. (in Russian).
Kaplan R., Norton D. (2003). Sbalansirovannaya sistema pokazateley. Ot strategii k deystviyu [Balanced scorecard. From strategy to action] M.: Olimp-Biznes. (in Russian).
Kollinz D., Khansen M. (2017). Velikie po sobstvennomu vyboru [Great by choice] M.: Mann, Ivanov i Ferber. (in Russian).
Kotler F. (2016). Konets kapitalizma? 14 antidotov ot rynochnoy bolezni [End of capitalism? 14 antidotes to market disease] M.: EKSMO. (in Russian).
Lalu F. (2017). Otkryvaya organizatsii buduschego [Opening of the organization of the future] M.: Mann, Ivanov i Ferber. (in Russian).
Mikhnenko P.A., Volkova T.A. i dr. (2017). Strategicheskiy menedzhment [Strategic management] M.: Universitet «Sinergiya»,. (in Russian).
Popov G.Kh. (1974). Problemy teorii upravleniya [Problems of control theory] M.: Ekonomika. (in Russian).
Popov G.Kh. (1985). Effektivnoe upravlenie [Effective management] M.: Ekonomika. (in Russian).
Rozin M. (2011). Uspekh bez strategii: Tekhnologii gibkogo menedzhmenta [Success without strategy: flexible management Technologies] M.: Alpina Pablisherz. (in Russian).
Yakokka L. (2018). Karera menedzhera [Manager career] M.: Popurri. (in Russian).
Datskaya M. Kak upravlyaty izmeneniyami: spiralnaya dinamikaSvoy biznes. Retrieved from http://www.mybiz.ru/articles/kak-upravlyat-izmeneniyami-spiralnaya-dinamika/
Schedrovitskiy G.P. Metodologiya i filosofiya organizatsionno-upravlencheskoy deyatelnosti: osnovnye ponyatiya i printsipy. Kurs lektsiyPseudology.org. (in Russian). Retrieved from http://www.pseudology.org/Reklama/Schedrovicky_Metodologiya_Philosofiya2.pdf
Schedrovitskiy P.G. Kak sovremennyy upravlenets formiruet kartinu mira. Tsikl lektsiy v NITU MISISPuzzles. (in Russian). Retrieved from http://www.fondgp.ru