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Highlights:The modern world is a world of changing technologies, a world of breakthroughs in various fields, a world of innovation.
• The main problem that today faces factories producing unclaimed, rapidly aging products is how quickly and without devastating consequences to go to the production of innovative products, and therefore regain competitive positions.
• At this stage, it becomes clear that the Russian economy needs deep-seated structural reforms, a new economic model should be based on high-tech products, like those of Japan or South Korea.
• The development of an innovative development strategy for any traditional plant should begin with the definition of the basis for development. At the heart of this development is the recognition of the fact that products manufactured before are no longer in demand, do not meet the requirements of consumers.
• To calculate the amount of investment required for a project to create a new unit, the formula must be derived.
• The introduction of an additional division producing innovative high-tech products in an enterprise based on the digital economy is an important basis for a sustainable growth strategy for a traditional enterprise.
Abstract:The relevance of this article is due to the fact that today the majority of enterprises need to introduce innovative industries for sustainable development. According to the author, an important problem is the fact that modern Russian enterprises are faced with the need for a radical renewal of their activities to increase competitiveness. Businesses around the world need to learn how to produce high-demand, high-quality and high-tech products: electric cars and electric scooters, 3d printers of various types, phones, tablets and laptops with impressive performance, the latest medical devices. The purpose of the article is to develop a strategy for the introduction of innovative industries in traditional factories. The paper presents the directions of the strategy for the transition to the production of innovative products that are in demand today in various countries of the world. The author proposes a basic formula with which you can calculate the necessary amount of investment for the transition to innovative production
Keywords:high-tech products, innovation, investment, management, strategy
JEL-Classification: J01, M12, M14, M16, O33
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