Published in «Creative Economy»3 / 2019
DOI: 10.18334/ce.13.3.40452

Impact of the intellectual (human) capital on sales increasing - the contribution of a sales manager

Khayrutdinov Zulfan Ramilevich, Plekhanov Russian University of Economics, Russia

Влияние интеллектуального (человеческого) капитала на увеличение объемов продаж – вклад менеджера по продажам - View in Russian

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Abstract:
In this article the intellectual capital (IC) is considered. On the example of a sales manager position, the mechanism of IC formation and its impact on sales increasing is shown. Using the inferences and results of this article by professional community are obviously important: the owners of business, the managers of companies, HR managers and other persons providing formation and usage of IC in the organization.

Keywords:

assessment-center, future profession analysis, human capital, intellectual capital, modeling, sales manager, systems approach (thinking)

JEL-Classification: J21, J24, J29

Citation:
Khayrutdinov Z.R. (2019). Impact of the intellectual (human) capital on sales increasing - the contribution of a sales manager [Vliyanie intellektualnogo (chelovecheskogo) kapitala na uvelichenie obyemov prodazh – vklad menedzhera po prodazham]. Creative Economy, 13(3). (in Russian). – doi: 10.18334/ce.13.3.40452.


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