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Abstract:The article describes the methods of assessing the effectiveness of talent management in advertising business organizations. The advantages and disadvantages of two large companies that have implemented a talent management system for their effectiveness are identified.
Keywords:adaptation, attraction, efficiency, evaluation, involvement, profit, profitability, talent management
JEL-Classification: M21, M31, M37
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Suchkova E.E. (2016). Formirovanie strategii upravleniya personalom v usloviyakh innovatsionnogo razvitiya ekonomiki [Formation of the strategy of personnel management in the conditions of innovative development of economy] Innovative development of Russian economy. 295-298. (in Russian).
Dolgacheva M. Talentship – strategicheskiy podkhod k HRTrainings. Retrieved February 26, 2019, from http://www.trainings.ru/library/articles/?id=9820
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