Published in «Creative Economy»4 / 2019
DOI: 10.18334/ce.13.4.40490

Methods of assessing the effectiveness of talent management in organizations

Kurina Tatiana Nikolaevna, The Russian Presidential Academy of National Economy and Public Administration, Russia

Методы оценки эффективности управления талантами в организациях рекламного бизнеса - View in Russian

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Abstract:
The article describes the methods of assessing the effectiveness of talent management in advertising business organizations. The advantages and disadvantages of two large companies that have implemented a talent management system for their effectiveness are identified.

Keywords:

adaptation, attraction, efficiency, evaluation, involvement, profit, profitability, talent management

JEL-Classification: M21, M31, M37

Citation:
Kurina T.N. (2019). Methods of assessing the effectiveness of talent management in organizations [Metody otsenki effektivnosti upravleniya talantami v organizatsiyakh reklamnogo biznesa]. Creative Economy, 13(4). (in Russian). – doi: 10.18334/ce.13.4.40490.


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Suchkova E.E. (2016). Formirovanie strategii upravleniya personalom v usloviyakh innovatsionnogo razvitiya ekonomiki [Formation of the strategy of personnel management in the conditions of innovative development of economy] Innovative development of Russian economy. 295-298. (in Russian).
Dolgacheva M. Talentship – strategicheskiy podkhod k HRTrainings. Retrieved February 26, 2019, from http://www.trainings.ru/library/articles/?id=9820
Ofitsialnyy sayt GruppyADV. (in Russian). Retrieved from https://advgroup.ru
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