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Abstract:In theory and practice, marketing management of the enterprise to date remains an open question about the relationship of scientific and non-scientific knowledge. The problem of demarcation is the definition and use of clear criteria or features that distinguish scientific (true) and unscientific (false) knowledge in any sphere of human spiritual activity, including in the field of market-oriented enterprise management.
In the study of management and marketing are considered as an applied economic science. The article proves that art, empiricism, theory and practice in the concept of marketing management are organically interrelated and determine each other in the integral structure of scientific knowledge. Empirical becomes theoretical, and what was theoretical at first becomes empirically available at a higher stage of development. The art of marketing enterprise management ensures the use of scientific knowledge in a particular practical situation, establishes and maintains the relationship between empirical theory and practice.
Keywords:demarcation problem, enterprise, marketing management, science
JEL-Classification: M11, M21, M31
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