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Abstract:One of the key indicators, determining demand on the university on the educational services market of Russia, are indicators of the admission campaign: the average score of the unified state exam of the applicants, number of applicants among foreign citizens, the number of students accepted for a full refund of the training costs, the share of extrabudgetary students in the population etc. The article presents the results of a study aimed at improving the control system performance of the admission campaign of the university. A brief overview of the existing systems of management decision support in terms of management indicators admission campaign of the university is given. The analysis of the relationship between the indicators of the admission campaign of the university is shown. The analysis of performance indicators of Russian universities is presented. The method of management of indicators of admission campaign of the university is presented. The presented studies are aimed at improving the management system of the admission campaign of the University, the formation of a decision support system in terms of the admission campaign and the formation of admission control figures.
Keywords:admission campaign, admission control numbers, average score, higher education, market of educational services, promotion of the university, prospective students, ranking, threshold score of the unified state exam, unified state exam, university, university admission results
JEL-Classification: I23, I26, I28
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