Published in «Creative Economy»9 / 2019
DOI: 10.18334/ce.13.9.40956

Management of indicators of the university on the educational services market

Garanin Maksim Alekseevich, Samara State Transport University, Russia

Управление показателями университета на рынке образовательных услуг - View in Russian

 Download PDF | Downoads: 35

Abstract:
One of the key indicators, determining demand on the university on the educational services market of Russia, are indicators of the admission campaign: the average score of the unified state exam of the applicants, number of applicants among foreign citizens, the number of students accepted for a full refund of the training costs, the share of extrabudgetary students in the population etc. The article presents the results of a study aimed at improving the control system performance of the admission campaign of the university. A brief overview of the existing systems of management decision support in terms of management indicators admission campaign of the university is given. The analysis of the relationship between the indicators of the admission campaign of the university is shown. The analysis of performance indicators of Russian universities is presented. The method of management of indicators of admission campaign of the university is presented. The presented studies are aimed at improving the management system of the admission campaign of the University, the formation of a decision support system in terms of the admission campaign and the formation of admission control figures.

Keywords:

admission campaign, admission control numbers, average score, higher education, market of educational services, promotion of the university, prospective students, ranking, threshold score of the unified state exam, unified state exam, university, university admission results

JEL-Classification: I23, I26, I28

Citation:
Garanin M.A. (2019). Management of indicators of the university on the educational services market [Upravlenie pokazatelyami universiteta na rynke obrazovatelnyh uslug]. Creative Economy, 13(9). (in Russian). – doi: 10.18334/ce.13.9.40956.


References (transliterated):
(2018). KUBGU: Vysokie pokazateli - bolshie plany [The Kuban state UNIVERSITY: High performance - big plans]. Rector of the University. (1). 16-18. (in Russian).
(2018). Rezultaty priyomnoy kampanii SGTU prevyshayut pokazateli proshlogo goda [The results of the admission campaign SGTU exceed last year's figures]. Rector of the University. (9). 22. (in Russian).
Akhmedyanova G.F. (2013). Ob organizatsii i povyshenii effektivnosti priemnoy kampanii vuza [About the organization and improving the efficiency of the admission campaign of the University] University complex as a regional center of education, science and culture. 2319-2322. (in Russian).
Chernikova A. (2018). Sredniy ball EGE v NITU «MISIS» vyros do 82,8 [The average unified state exam score in nust "MISA" has grown to 82.8]. Rector of the University. (1). 7-9. (in Russian).
Kurylyova O.I., Ogorodova M.V., Kurylev A.I. (2015). O razrabotke metodiki otsenki effektivnosti priemnoy kampanii vuza kak rezultata realizatsii meropriyatiy kompleksa proforientatsionnogo vzaimodeystviya [About development and evaluation efficiency admission campaign of high school as a result of measures of vocational guidance complex interaction]. Naukovedenie. 7 (5). 204. (in Russian). doi: 10.15862/244PVN515 .
Ovchinkin O.V., Pyhtin A.I., Zarubina N.K. (2016). Modeli, algoritmy i programmnye sredstva podderzhki prinyatiya resheniy dlya planirovaniya kontingenta studentov pri priyome v vuz na pervyy kurs obucheniya [Models, algorithms and software tools of decision support for scheduling of students for admission to the University on the first course] Moskva . (in Russian).
Vishnyakova E.A. (2011). Povyshenie effektivnosti priemnoy kampanii za schet vnedreniya informatsionnyh sistem upravleniya vuzom (na primere Sankt-Peterburgskogo elektrotekhnicheskogo universiteta) [Increasing the effectiveness of the admission procedure due to implementation of informational systems in the management of higher educational institutions (case of St. Petersburg State Electric Engineering University)]. Problems of modern economics. (4). 419-422. (in Russian).
Zemtsov S.P., Eremkin V.A., Barinova V.A. (2015). Faktory vostrebovannosti veduschikh vuzov Rossii [Overview of Literature and Econometric Analysis of the Leading Universities]. Voprosy obrazovania / Educational Studies Moscow. (4). 201-233. (in Russian). doi: 10.17323/1814-9545-2015-4-201-233 .