Published in «Creative Economy»9 / 2019
DOI: 10.18334/ce.13.9.40989

Evaluation of the internal and competitive environment of the organization within the framework of the functional-environmental approach of cooperation-network interactions using the benchmarking method

Novikova Svetlana Ivanovna, Institute of Economics and Trade, Federal State Autonomous Educational Institution of Higher Education “Siberian Federal University”, Russia

Оценка внутренней и конкурентной среды организации в рамках функционально-средового подхода кооперационно-сетевых взаимодействий методом бенчмаркинга - View in Russian

Abstract:
In order to comprehensively assess the functional environment of the cooperative-network interactions of organizations, this article discusses the methodology for assessing the quality of one of its components - the competitive environment. The proposed methodology is based on benchmarking by comparing the average performance of the organization under study with the similar performance of competitors and other participants in the cooperation network. The resulting summary estimated coefficients reflect the qualitative level of the organization under study and give an assessment of the competitive environment as a whole. In the future, these indicators are used to obtain an overall assessment of the entire cooperation-network organizational system. The article also proposed an addition to the definition of benchmarking as a method of comparing not only individual competing organizations, but also comparing the overall cooperative network organizational systems in which the organizations under study operate.

Keywords:

benchmarking, communication, competition, cooperative-network interactions, econometric method, economics, finance, functional-environmental method, organizational system, strategy, swot-analysis

JEL-Classification: D40, M11, M21

Citation:
Novikova S.I. (2019). Evaluation of the internal and competitive environment of the organization within the framework of the functional-environmental approach of cooperation-network interactions using the benchmarking method [Otsenka vnutrenney i konkurentnoy sredy organizatsii v ramkakh funktsionalno-sredovogo podkhoda kooperatsionno-setevyh vzaimodeystviy metodom benchmarkinga]. Creative Economy, 13(9). (in Russian). – doi: 10.18334/ce.13.9.40989.


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