Published in «Russian Journal of Innovation Economics»3 / 2019
DOI: 10.18334/vinec.9.3.41011

Demand forecasting for an innovative product taking into account the impact of macroeconomic factors

Klescheva Olga Albertovna, Kazan State University of Architecture and Engineering, Russia

Sayfullina Farida Maratovna, Kazan State University of Architecture and Engineering, Russia

Прогнозирование спроса на инновационный продукт с учетом влияния макроэкономических факторов - View in Russian

Abstract:
In today's conditions of transition of the Russian economy to a new technological order the issues connected with introduction of innovations are especially important. It is necessary to develop methods for evaluating the effectiveness of innovative projects. One aspect is the forecasting of demand for innovative goods and services. There are different methods of solving this complex problem. At the initial stages of innovation, marketing research has not yet been conducted to confirm the demand for an innovative product or service. At this stage, demand can be predicted by analyzing consumer income growth or prices of goods and services. Using the correlation analysis, the article examines the relationship between macroeconomic factors and demand for innovative goods and services.

Keywords:

demand for innovative goods, demand forecasting, macroeconomic factors

JEL-Classification: O31, O32, O33

Citation:
Klescheva O.A., Sayfullina F.M. (2019). Demand forecasting for an innovative product taking into account the impact of macroeconomic factors [Prognozirovanie sprosa na innovatsionnyy produkt s uchetom vliyaniya makroekonomicheskikh faktorov]. Russian Journal of Innovation Economics, 9(3). (in Russian). – doi: 10.18334/vinec.9.3.41011.


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