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Abstract:The need to develop conceptual approaches to information and analytical support of trade and economic activity in organizations is determined by the changed needs of business for information that must be substantial, operational, sufficient, integrated, allowing to make preventive management decisions on all problem areas of trade and economic activity, to meet the needs of key stakeholders. Information and analytical support is essentially the content of the research process of trade and economic activity, which can be considered as an independent area of scientific and practical activity. From a practical point of view, the study of trade and economic activity is the process of identification of the problems and problem areas in the trade and economic activity of the organization, information saturation of these areas with information obtained from traditional reporting (accounting, management, statistics), integrated reporting and other sources of information, using quantitative and qualitative methods of obtaining it. The object of the most searching problems is the economic activity of a commercial enterprise. The most effective methods for identifying problems of trade and economic activity are determined. the sources and methods of obtaining information are systematized, and the place of economic analysis and business analysis in the study of trade and economic activity is determined.
Keywords:business needs in information, diagnostics of the organization's problems, information and analytical support of modern trade organization, information for key stakeholders, research process of trade and economic activity
JEL-Classification: L81, L86, M21
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