Published in «Creative Economy»10 / 2019
DOI: 10.18334/ce.13.10.41182

The media texts in social networks as a tool for the formation of speech image of the Russian show-business artist

Petushkova Elena Viktorovna, Plekhanov Russian University of Economics, Russia

Медиатекст в социальных сетях как инструмент формирования речевого имиджа артиста российского шоу-бизнеса - View in Russian

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Abstract:
The article presents the results of analysis of publications of several artists of the Russian show business on the social network Instagram. The choice of personalities whose posts were analyzed was dictated by the need to explore the speech image of musicians of different musical directions, having different target audiences. In the course of the investigation of the musicians’ Instagram publications, the linguistic analysis of the text was conducted. The linguistic peculiarities forming semantic and aesthetic contents of the media texts were analyzed. In the course of the given investigation, the influence of linguistic means on the formed images of the singers was established.
The study has shown that the speech image of the celebrities in the Russian show business corrects to an insignificant extent the visual image formed by traditional media and the work of the musicians. Initially, the audience responds to their external image, and only some of the representatives of the target impact groups allow the external visual image of the performer to have its deeper content.

Keywords:

image, media discourse, media text, obscene vocabulary, show business

JEL-Classification: M31, Z11, Z19

Citation:
Petushkova E.V. (2019). The media texts in social networks as a tool for the formation of speech image of the Russian show-business artist [Mediatekst v sotsialnyh setyakh kak instrument formirovaniya rechevogo imidzha artista rossiyskogo shou-biznesa]. Creative Economy, 13(10). (in Russian). – doi: 10.18334/ce.13.10.41182.


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