Published in «Journal of International Economic Affairs»4 / 2019
DOI: 10.18334/eo.9.4.41297

Концептуальные подходы к устойчивому туризму на основе использования интегральных методов маркетинга

Dagman Sara , Belgorod State Technological University named after V.G. Shukhov, Russia

Концептуальные подходы к устойчивому туризму на основе использования интегральных методов маркетинга - View in Russian

Abstract:
This article presents scientific and methodological recommendations for the formation of integrated marketing methods of sustainable tourism development, since the importance of marketing in the process of sustainable tourism development has been proved, especially through the integration of three types of marketing, such as: relational, territorial and environmental marketing. In addition, the development of an intersectoral partnership project for the development of rural tourism in the Belgorod region is given; and the goals, objectives and formats of interaction between participants and stakeholders are defined.
The achievement of sustainable tourism depends on how integrated management in a tourist destination is provided with respect to three main components, such as: the tourist and his interests, the local population and the environment [9, 11]. In addition, the formation of sustainable tourism development can not be realized without the creation of a framework of partnership and cooperation, covering not only tourism companies, but also the population, business, banks, non-profit organizations (NGOs), environmental structures and foundations, as well as local authorities.

Keywords:

integration, marketing, partnership, rural tourism, sustainable development, tourism

JEL-Classification: L83, M31, Q56

Citation:
Dagman S. (2019). Концептуальные подходы к устойчивому туризму на основе использования интегральных методов маркетинга [Kontseptualnye podkhody k ustoychivomu turizmu na osnove ispolzovaniya integralnyh metodov marketinga]. Journal of International Economic Affairs, 9(4). (in Russian). – doi: 10.18334/eo.9.4.41297.


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