Abstract:The article analyzes the specific features of risk management in the modern cognitive economy, implying the feasibility of forming new principles of risk management in the implementation of innovative intellectual projects of the corporation. In work it is noted that the transition from “economies of scale“ to the concept of “personalization of the consumer market“ the objective justifies the desirability of reviewing the classical theories and methodological approaches in risk assessment of innovation (intellectual) projects associated with a high degree of uncertainty of the external environment as characteristic features of modern cognitive economy. The authors' attention is focused on a personalized approach to risk management of an innovative project, in the content of which the knowledge (cognitive) factor occupies a large share. The paper presents the results of content analysis of modern concepts of risk assessment and management in the implementation of innovative projects, justifies the need for a personalized approach to risk management in the modern cognitive economy.
Keywords:cognitive economy, innovative (intellectual) project, personalized approach to risk management of the corporation innovative project, risk assessment, risk management, technological singularity
JEL-Classification: G32, O31, O32, O33
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