System innovation as the basis of territorial marketing and branding

Савельев Ю.В., ,
System innovation as the basis of territorial marketing and branding - View in Russian

 Скачать PDF

Abstract:
In the face of increased competition for territorial marketing and branding are presented fairly stringent requirements. How to create a brand territory, different from others? What is the role of branding in the modernization of the economy of the region? What can be used as the basis of the brand? Answers to these and other issues proposed by the author. We analyze the practice of branding, the approaches to the development of the brand territory, which lays the basis for system innovation.

JEL-Classification:

Citation:
Savelev, Yu.V.,,, &, (2010) System innovation as the basis of territorial marketing and branding. Kreativnaya ekonomika, 4(1), 54-60. (in Russian)

Приглашаем к сотрудничеству авторов научных статей

Публикация научных статей по экономике в журналах РИНЦ, ВАК (высокий импакт-фактор). Срок публикации - от 1 месяца.

creativeconomy.ru Москва + 7 495 648 6241



References: