Brand of territory: economic and psychological nature

Козырев В.В., ,
Brand of territory: economic and psychological nature - View in Russian

 Скачать PDF

Abstract:
Characteristics of the corporate brand and the features of territorial brand are analyzed in the article. The author presents the territorial marketing and branding as the basis for development planning of socio-economic system – the territory, under current conditions of competition for attracting resources (factors of production, labor resources, capital).

JEL-Classification:

Citation:
Kozyrev, V.V.,,, &, (2011) Brand of territory: economic and psychological nature. Kreativnaya ekonomika, 5(2), 100-104. (in Russian)

Приглашаем к сотрудничеству авторов научных статей

Публикация научных статей по экономике в журналах РИНЦ, ВАК (высокий импакт-фактор). Срок публикации - от 1 месяца.

creativeconomy.ru Москва + 7 495 648 6241



References: