Assessment of the value of publishing company’s resources on the base of fuzzy logic algorithm

Петрова М.А., Суржикова А.В.,
Assessment of the value of publishing company’s resources on the base of fuzzy logic algorithm - View in Russian

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Abstract:
The article considers creation of evaluating model for assessment of publishing company’s resources. Creation of this model involves using fuzzy logic algorithm together with the methods offered by theorists of resource approach. The new model would allow setting the parameters defining the strategic effect of using this or that resource under insufficient and often rough industry and competitive information about publishing business.

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Citation:
Petrova, M.A., Surzhikova, A.V., &, (2011) Assessment of the value of publishing company’s resources on the base of fuzzy logic algorithm. Kreativnaya ekonomika, 5(2), 111-116. (in Russian)

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