Specific peculiarities of educational services in the aspect of marketing relations

Zavalyko Natalyya Aleksandrovna, Cand. of Econ. Sci., Associate Professor, Chair of Economics and Management in Education, Omsk State Pedagogical University, Russia

Trunkina Lidiya Valentinovna, Postgraduate, Chair of Economics and Labor Organization, Faculty of Economics and Management, Omsk State Technical University, Russia

Sinov Vladimir Vasilyevich, Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century, Russia

Специфические особенности образовательных услуг в аспекте маркетинговых отношений - View in Russian

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Abstract:
The paper reflects characteristics of educational services such as intangibility, inseparability from source, instability of quality, nonconservation. Except these common characteristics the author considers in detail distinctive features, which is inherent only in educational services.

Keywords:

cooperation, educational services, humancapital, inseparability of source, instabilityof quality, intangibility, nonconservation, sphere of services
Citation:
Natalyya Zavalyko (2011). Specific peculiarities of educational services in the aspect of marketing relations [Spetsificheskie osobennosti obrazovatelnyh uslug v aspekte marketingovyh otnosheniy]. Creative Economy, 5(6). (in Russian)..


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2. Ivashkevich T.V. Integratsiya v vysshem obrazovanii: Desyatye aprelskie ekonomicheskie chteniya [Tekst]. – Omsk: Izd-vo OmGPU, 2005.
3. Kovalev A.I. Ivashkevich T.V. Kovalev V.A. Marketingovye strategii v vysshem obrazovanii [Tekst]. – Omsk: Omskaya oblastnaya tipografiya.