The marketing activities of organizations of service as an object of standardization

Kadukova Ramila Ramisovna, Russia

Маркетинговая деятельность организаций сервиса как объект стандартизации - View in Russian

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Abstract:
This article is devoted to marketing activities as the basis of quality services in a service economy. To maintain the quality of marketing we propose the formation of standards, covering not only the marketing department, but also the entire business as a whole.

Keywords:

efficiency, marketing managers, quality, service, standardization of marketing
Citation:
Ramila Kadukova (2009). The marketing activities of organizations of service as an object of standardization [Marketingovaya deyatelnosty organizatsiy servisa kak obyekt standartizatsii]. Russian Journal of Entrepreneurship, 10(6). (in Russian)..