Prospects for the Russian model of branding

Yakubova Tatyyana Nikolaevna, Russia

Перспективы развития российской модели брендинга - View in Russian

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Abstract:
This article is devoted to the problem of formation of the Russian model of branding in the context of economic globalization. Its characteristics also reviewed and analyzed, due to socio-economic development, and the specificity of consumer behavior of domestic consumers.

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Citation:
Tatyyana Yakubova (2009). Prospects for the Russian model of branding [Perspektivy razvitiya rossiyskoy modeli brendinga]. Russian Journal of Entrepreneurship, 10(4). (in Russian)..