Business solutions in prepay cards promotion on the market of telecommunication services

Barnash Evgeniy Aleksandrovich, Russia

Предпринимательские решения в продвижении карт предоплаты на рынке услуг связи - View in Russian

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Abstract:
The article identifies and describes effective actions to promote communication services through the prepay cards.

Keywords:

brand, cards of up-front money, market of communication, packaging design, promotion services, promotional action, service marketing
Citation:
Evgeniy Barnash (2009). Business solutions in prepay cards promotion on the market of telecommunication services [Predprinimatelskie resheniya v prodvizhenii kart predoplaty na rynke uslug svyazi]. Russian Journal of Entrepreneurship, 10(6). (in Russian)..