To the question of impact of the world financial crisis on marketing activity of the big Russian industrial and raw-material corporations (by the example of «Norilsk Nikel» and «RusAla»)

Satsik Sofyya Aleksandrovna, Russia

К вопросу о влиянии мирового финансового кризиса на маркетинговую деятельность крупных российских промышленно-сырьевых корпораций (на примере Норильского Никеля и РусАла) - View in Russian

 Read HTML |  Download PDF | Downoads: 26

Abstract:
The article emphasizes topicality of the international financial crisis, considers its stages, underlines the role of marketing which enables the company to surpass other market players in the crisis conditions. The article also analyzes the main marketing strategies of the large industrial and raw-material companies.

Keywords:

international financial crisis, marketing activities, marketing communication, pr-technologies
Citation:
Sofyya Satsik (2009). To the question of impact of the world financial crisis on marketing activity of the big Russian industrial and raw-material corporations (by the example of «Norilsk Nikel» and «RusAla») [K voprosu o vliyanii mirovogo finansovogo krizisa na marketingovuyu deyatelnosty krupnyh rossiyskikh promyshlenno-syryevyh korporatsiy (na primere Norilskogo Nikelya i RusAla)]. Russian Journal of Entrepreneurship, 10(9). (in Russian)..