Role of dynamic potential in the management theory of strategic business development

Cheptsov Vladimir Vladimirovich, Russia

Роль динамического потенциала в теории управления стратегическим развитием бизнеса - View in Russian

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Abstract:
The author suggests introducing the concept of “dynamic potential“ reflecting the company's reaction to the market situation.

Keywords:

dynamic potential, strategic development, strategic management
Citation:
Vladimir Cheptsov (2009). Role of dynamic potential in the management theory of strategic business development [Rol dinamicheskogo potentsiala v teorii upravleniya strategicheskim razvitiem biznesa]. Russian Journal of Entrepreneurship, 10(11). (in Russian)..