The System of Sales Promotion in Business Networks

Makarova Irina Viktorovna, Russia

Система товародвижения в предпринимательских сетях - View in Russian

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Abstract:
The article systemizes and complements factors of commodity promotion that should be considered in business networks. The author describes step by step a procedure for evaluating efficiency of the system of sales promotion, as well as the match algorithm of guaranteed demand and opportunities of a company, which
is part of a business network.

Keywords:

business network, efficiency, factors, guaranteed demand, match algorithm, resources, strategy for sales promotion
Citation:
Irina Makarova (2011). The System of Sales Promotion in Business Networks [Sistema tovarodvizheniya v predprinimatelskikh setyakh]. Russian Journal of Entrepreneurship, 12(5). (in Russian)..


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