Problems of Formation and Development Prospects of Virus Marketing in Russia

Markeeva Anna Valeryevna, Russia

Проблемы становления и перспективы развития вирусного маркетинга в России - View in Russian

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Abstract:
The article is devoted to the factors determining the formation and development of virus marketing in Russia and abroad. The author analyzes obstacles in the Russian marketing experiences on the way of implementing this marketing tool. She identifies the most effective tools of virus marketing development on the basis of the summarized results of Russian and foreign market researches on this issue.

Keywords:

efficiency, marketing communications, socially integrated marketing communications, virus marketing
Citation:
Anna Markeeva (2011). Problems of Formation and Development Prospects of Virus Marketing in Russia [Problemy stanovleniya i perspektivy razvitiya virusnogo marketinga v Rossii]. Russian Journal of Entrepreneurship, 12(5). (in Russian)..


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