Optimization of Development Project Identity as a Method to Ensure Its Marketing Attraction

Artsybyshev Ivan Sergeevich, Russia

Оптимизация идентичности девелоперского проекта как метод обеспечения его маркетинговой привлекательности - View in Russian

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Abstract:
Every development project has its individual features, which is particularly important for its marketing promotion. The article describes how to optimize the development object identity and emphasizes the need for their rational
and emotional characteristics.

Keywords:

development objects, identity of development project, identity optimization, positioning of development object, real estate
Citation:
Ivan Artsybyshev (2011). Optimization of Development Project Identity as a Method to Ensure Its Marketing Attraction [Optimizatsiya identichnosti developerskogo proekta kak metod obespecheniya ego marketingovoy privlekatelnosti]. Russian Journal of Entrepreneurship, 12(5). (in Russian)..


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