Theoretical Studies of Transnational Retail Network Companies

Tolmacheva Natalyya Aleksandrovna, Russia

Теоретические исследования деятельности транснациональных розничных сетевых компаний - View in Russian

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Abstract:
The article describes the main directions of theoretical works on transnational corporations in the retail market. A particular attention is paid to financial indicators which are used by retailers to measure their efficiency.

Keywords:

retail trade, technological development, transnational corporations
Citation:
Natalyya Tolmacheva (2011). Theoretical Studies of Transnational Retail Network Companies [Teoreticheskie issledovaniya deyatelnosti transnatsionalnyh roznichnyh setevyh kompaniy]. Russian Journal of Entrepreneurship, 12(4). (in Russian)..


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