Promoting Innovations. Step 0 "Searching Ideas”

Хомич М.В.
Promoting Innovations. Step 0 "Searching Ideas” - View in Russian

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Abstract:
The author analyzes the main methods of generating and searching innovative ideas. Among them are borrowing at work, pull-approach, pushapproach, using idea bases and lateral marketing as a means of finding business ideas.

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Citation:
Khomich, M.V. (2011) Promoting Innovations. Step 0 "Searching Ideas”. Rossiyskoe predprinimatelstvo, 12(7), 137-139. (in Russian)

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