Features of Positioning a Catering Company in the Present Market

Porunov Nikolay Evgenyevich, Postgraduate Student, Chair of Hospitality and Tourism Business, Plekhanov Russian University of Economics, Russia

Особенности реализации стратегических решений в процессе освоения нефтегазовых ресурсов континентального шельфа - View in Russian

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Abstract:
The article discusses the importance and necessity of positioning a catering company for a successful operation in the present market. The author identifies several basic approaches to positioning that are most often are used by enterprises and examines their features.

Keywords:

catering, competition, positioning, strategic approach
Citation:
Nikolay Porunov (2011). Features of Positioning a Catering Company in the Present Market [Osobennosti realizatsii strategicheskikh resheniy v protsesse osvoeniya neftegazovyh resursov kontinentalnogo shelfa]. Russian Journal of Entrepreneurship, 12(9). (in Russian)..


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2. Protokol godovogo Obschego sobraniya aktsionerov OAO «Gazprom» 30 iyunya 2011 goda // Ros. gaz. – 2011. – 13 iyulya. – S. 12−16.