Managing the Interaction between Food Retail Chains and End-Users

Salikhova Regina Rafailevna, Postgraduate Student, Department of Commerce in the Goods and Services Market, Kazan Institute, Branch of Russian State University of Trade and Economics, Russia

Управление системой взаимодействия розничных торговых сетей продуктового ритейла с конечными потребителями - View in Russian

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Abstract:
The article is a study of the system of interaction between retail networks and end-users. The writer develops an algorithm for revealing of the features and
needs of the end customer, which is essential for the trade growth.

Keywords:

consumer, market segment, retail trade network
Citation:
Regina Salikhova (2012). Managing the Interaction between Food Retail Chains and End-Users [Upravlenie sistemoy vzaimodeystviya roznichnyh torgovyh setey produktovogo riteyla s konechnymi potrebitelyami]. Russian Journal of Entrepreneurship, 13(09). (in Russian)..


References (transliterated):
1. Mirotin L.B. Sistemnyy analiz v logistike: uchebnik / L.B. Mirotin, Y.E. Tashbaev. – M.: Ekzamen, 2008. – 480 s.
2. http://www.retail.ru
3. Federalnyy zakon ot 28.12.2009 № 381 «Ob osnovakh gosudarstvennogo regulirovaniya torgovoy deyatelnosti v Rossiyskoy Federatsii».