Food Marketing and Standards of Life Support

Kuznetsova Lyudmila Valeryevna, Cand. of Econ. Sci., Associate Professor, All-Russian Correspondence Institute of Finance and Economics, Ufa, Russia

Маркетинг продуктов питания и стандарты жизнеобеспечения - View in Russian

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Abstract:
The paper deals with the impact of food marketing on consumer quality of life. The author considers the possibility of forming standards of life support in the society in terms of living standards and motivation for customers to eat healthy. The writer gives the assessment of the current trends of active promotion of fast food and food products targeted at the poor layers of population in Russia.

Keywords:

fast food, feeding behavior, food marketing, quality of life, relative poverty, standard of life support
Citation:
Lyudmila Kuznetsova (2012). Food Marketing and Standards of Life Support [Marketing produktov pitaniya i standarty zhizneobespecheniya]. Russian Journal of Entrepreneurship, 13(14). (in Russian)..


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