Tools of improvement of the enterprise activity for goods and service promotion

Aristova Olyga Mikhaylovna, Candidate of Science, Economics, Volgograd State Technical University, Russia

Bachurin Evgeniy Igorevich, Undergraduate student, Volgograd State Technical University, Russia

ИНструменты совершенствования деятельности предприятия по продвижению товаров и услуг - View in Russian

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Abstract:
The article touches upon the role of goods and service promotion in the enterprise general activity. The author shows his vision of this process character. The article has a definition of the main tools and analysis of the strategies directed for goods and service promotion.

Keywords:

goods, marketing, marketing tools, promotion, sale, service, system
Citation:
Olyga Aristova, Evgeniy Bachurin (2014). Tools of improvement of the enterprise activity for goods and service promotion [INstrumenty sovershenstvovaniya deyatelnosti predpriyatiya po prodvizheniyu tovarov i uslug]. Russian Journal of Entrepreneurship, 15(7). (in Russian)..


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