Published in «Russian Journal of Entrepreneurship»13 / 2015
DOI: 10.18334/rp.16.13.507

Environmental standards in the tourism sector: problems of implementation (with the example of Krasnodar region)

Nizhegorodtsev Robert M., Doctor of Sciences, Economics, Head of the Laboratory of Economic Dynamics and Innovation Management, V. A. Trapeznikov Institute of Control Sciences, Russian Academy of Sciences, Moscow, Russia

Ratner Svetlana V., Doctor of Sciences, Economics, Leading Researcher at the Laboratory of Economic Dynamics and Innovation Management, V. A. Trapeznikov Institute of Control Sciences, Russian Academy of Sciences, Moscow, Russia

Экологические стандарты в сфере туризма: проблемы внедрения (на примере Краснодарского края) - View in Russian

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Abstract:
The paper presents an analysis of the existing legal framework in the field of tourism for the identification of the most advanced (in terms of environmental conservation) legal acts, which could serve as a prototype for the development of a regional system of eco-labeling in the tourist business. It has been revealed that the “Leaf of Life” program created by NP “St. Petersburg Ecological Union” in 2001, today is the only Russian eco-labeling, which is recognized by the international environmental community.The “Leaf of Life” distinctive features making it different from other similar eco-standards are more stringent requirements (limits) on the level of consumption of basic resources and the generation of waste, the introduction of scoring for assessing efficiency of innovation implementing, and division of hotels into three classes according to the accumulated score.It is proposed to use a system of “Leaf of Life” eco-labeling of hotels as the basis for the development of a regional system of voluntary certification of hotels of Krasnodar region. As a result of empirical research conducted by personal interview, we have estimated readiness of potential consumers to use different eco-hotel services and the possibilities to use eco-labeling as a market mechanism to stimulate the diffusion of environmental management systems into the hotel business.

Keywords:

a survey, eco-innovation, eco-labeling, environmental standards, hotel business, nonparametrics
Citation:
Robert Nizhegorodtsev, Svetlana Ratner (2015). Environmental standards in the tourism sector: problems of implementation (with the example of Krasnodar region) [Ekologicheskie standarty v sfere turizma: problemy vnedreniya (na primere Krasnodarskogo kraya)]. Russian Journal of Entrepreneurship, 16(13). (in Russian). – doi: 10.18334/rp.16.13.507.